So I hear you want your audience to actually join your email list so that you can effectively sell to more people…but you’re not really sure how. You need a lead generator. (AKA a freebie) This is free a resource that magnetically attracts people to you business and invites them to take action. This is […]

Alternative title: Our brain’s love story with stories. Our love of stories runs deep. We have been telling stories since before we were even farming. We are born storytellers. We love stories so much that we as humans actually have very little ability to resist a good story. This is good news for us as […]

CTAs are HUGE in your business. They tell your ideal customers exactly what you want them to and motivate them to go ahead and do it.  (Read Story Strategy Element 5: Call-To-Action to learn more.) I recommend two types of calls-to-action: Direct CTAs and Transitional CTAs Direct CTAs include statements like “Buy Now,” “Book A Discovery Call,” […]

When it comes to how you want your brand to be described, absolutely no one wants their brand to be “weak.” Weak brands don’t make an impact; they don’t make money; and they don’t change lives. Having a weak brand may be what’s holding your business and your growth back. Here’s how you can strengthen […]

As entrepreneurs, we often get so focused on the details of our company that we forget to step back and understand things from out customer’s POV. As a result, we talk over our potential customers’ heads in our communication and marketing. This makes them feel confused and so they lose interest, feel insecure, and take […]

A big mistake I think every single entrepreneur has made at some point in their business (especially at the beginning) is not getting specific enough. If you’re attempting to target anyone, and everyone is a potential customer, your business will never be known for anything. Here’s the good news: When you nail down exactly who […]

Here’s the simple truth: Your customer will not take action unless they are challenged to take action. I know- kind of annoying but that’s just how humans work. In stories, characters don’t take action on their own. They must be challenged. A story where a woman who needs to lose 30 pounds and simply decides […]

Call-To-Actions are a VITAL part of not just our websites but our overall marketing. (Read Story Strategy Element 5: Call-To-Action and to learn more about CTAs) The power a simple “Buy Now” button has on your website will blown your mind. One of best things you can do in your business is to make your calls to action […]

If you have good marketing, it makes people understand what you offer. If you have good branding, it makes people feel a certain way about what you offer. When you master this, you can create exponential value in your business. Branding is what allowed Starbucks to sell a 50 cent cup of coffee or $4. […]

As we’ve learned, we are not the hero in our brand story. We are the guide. And part of what makes a good, reliable, trust-worthy guide is authority. But no one likes a know-it-all show-off who preaches at them. So how can we express our authority to our audience without bragging about ourselves so much that […]

In movies and books (really anytime you’re telling a story) the audience needs to know what the happy ending can look like. We’re rooting for that to happen the whole time. When it comes to creating this messaging in your marketing, you need to cast a vision for a happy ending for your customer. What this […]

As we’ve learned, we are not the hero in our brand story but the guide. But what makes a guide likable, reliable, and trust-worthy? There 2 main characteristics that make a guide a guide: Empathy & Authority When Luke Skywalker meets Yoda, he encounters the perfect guide. Yoda is the lovable character who understands Luke’s dilemma […]

Guess what…I can read your mind. Okay not actually but one of the most common things my clients say to me when I show them their logo, branding, website, etc is “OMG you read my fucking mind.” Here’s how I’m able to accurately create your brand vision: 1. When we begin working together I have you […]

Having trouble being seen as an authority figure within your niche? After you read this post you’ll be well equipped with the tools you need to start being recognized as the authority you are. No matter what you’re selling, if you don’t position your products correctly, you’ll lose credibility and stunt the growth of your […]