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If your website can pass The Grunt Test, then you’re already half way to landing a new client.

What is The Grunt Test? I’m so glad you asked. It’s a test to see if your website is clear and concise enough for your audience. Here’s how it works:

If you showed someone your website for just 5 seconds would they be able to grunt out these 3 things about your business…

1. What you offer

2. How it’s gonna make their life better

3. What they need to do to buy it

If they can, then congrats! Your website is doing what it’s supposed to. If they can’t tell you these things about your business, then your website isn’t clear enough or getting to the point quick enough.

Trixie And Katya Get To The Point GIF by THE TRIXIE & KATYA SHOW - Find & Share on GIPHY

It’s important to remember that a human’s attention span is less than a goldfish’s. So you really only have 5 seconds to tell your audience everything then need to know in order to decide if they want to keep scrolling through your site or bail and look elsewhere.

Not only are we as humans lazy but we’re also busy af. People don’t have the time or patience to search your site for the answers they need. They want to know that they’re not wasting their time and energy on a website that doesn’t even offer a solution to their problem. That’s why you tell them right away and in a direct manner.

The first thing visitors should see on your site is what you do. JUST TELL THEM. In fact, make it painfully obvious.

For example, if you’re a business that matches people up with an online therapist, don’t make your Home Page’s main header Find help, find hope. Take the first step towards transformation.”

Instead say something like “Partnering you with a dedicated therapist that will change your life for the better.” That told your visitors exactly what you do and exactly what to expect from working together.

Think of it like this- If you go up to your crush and you say, “Coffee is so good, I drink it all the time.” They’re gonna be super confused and weirded out. Instead you would say “Hey, do you want to get coffee with me sometime. I think you’re a really lovely person and I’d love to take you on a date.”

Moral of the story: Stop being so passive in your marketing. You don’t have to make everything sound super poetic. Just say what you mean and say it well.

Then the second part to passing The Grunt Test is having a button with a clear CTA directly following your concise statement. Going along with our example, you’d have a bright button that says something like, “Get matched with your therapist today”. This tells your visitor exactly what to do and where to go.

Make it as easy as humanly possible for your audience to go where you want them to. Seems pretty damn obvious I know, but a lot of us are a little scared to tell people what to do. We don’t want to come off too intimidating or pushy. However, our audience actually appreciates being told what to do in situations like this. It also subconsciously tells them that you’re confident in what you do/how you can help them.

If you apply these tips to your website and make sure you pass The Grunt Test, your audience will spend much more time on your website learning about how you can solve their problem, leaving them no choice but to jump on the opportunity of working with you.

Read The 3 Ingredients That Make Up A Delicious Website That Your Audience Will EAT UP to learn the magic formula for laying out your home page!

Ensure your brand and website do their job to catch your dream customer’s eye, increase leads, hit new income goals, and take your business to a whole new level. Leave it to the pros. Take the first step towards your dream life!

Does your website pass The Grunt Test?

Web Design


Jenna Rothwein holding her laptop and smiling.

Scale Now Creative credits StoryBrand and Donald Miller with acquiring the knowledge of branding and marketing, and the strategy of storytelling used within these areas. I encourage you all to check out his podcast here, his website here, and purchase his book here. Scale Now Creative is neither endorsed by nor affiliated with StoryBrand.

Where Did i learn all this awesome knowledge from?

See what all the hype is about.

erin D.

What can I say? Working with Jenna has been amazing. She is ridiculously talented and it felt like she was reading my mind through out this whole process. She took something that means the world to me and took my ideas and made them a reality. 1000/10 would recommend her talents & creativity to anyone looking to update or create their branding. My branding package is so cute/ to die for and so much better than I could have ever imagined. Jenna is so talented and I loved working with her. I will continue to use her services any chance I can get!

"She is ridiculously talented and it felt like she was reading my mind through out this whole process."


Libby B.

I couldn't be happier with the exceptional website design services provided by Jenna. She transformed my vision into a stunning, user-friendly website that perfectly represents my brand. Her attention to detail, creativity, and dedication to ensuring every aspect of the site exceeded my expectations truly sets her apart. Working with Jenna was a breeze, and I highly recommend her services to anyone seeking top-notch web design.

"Her attention to detail, creativity, and dedication to ensuring every aspect of the site exceeded my expectations truly sets her apart"


Lauren M.

Jenna is so incredibly talented and anyone who works with her will have their expectations completely blown away.  The website is polished, elevated, and luxe - you would think it cost thousands more to design. My website has only been live for 3 weeks and I already have 4 discovery calls in the books - with $0 in advertising costs! 

"The website is polished, elevated, and luxe - you would think it cost thousands more to design."


erin A.

Jenna exceeded my expectations in every aspect of this process. I appreciated how organized and easy Jenna made this entire process. She did an excellent job at not only designing my website, but making my website the vibe and aesthetic I wanted- fun, approachable and not overwhelming. I could tell that Jenna really took all the information I told her into consideration when designing my website and it came out beautiful! Her support before, during and even after this process has been amazing.

"The Website In A Day Package was EVERYTHING I needed!"


Serena H.

Jenna captured everything I have ever envisioned for my brand and more!! I've been trying to figure out my branding on my own since I created my business, but nothing was really clicking, and everything I shared on my socials just didn't feel like me. I'm so excited to revamp my business with this new branding and love how easy Jenna made this process! (Seriously, the organization of her branding/website copy workbooks is *chef's kiss*)

"If you've felt stuck with your branding and can't find anything that feels just right, Jenna is DEFINITELY worth the investment!"


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