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CTAs are HUGE in your business. They tell your ideal customers exactly what you want them to and motivate them to go ahead and do it. (Read Story Strategy Element 5: Call-To-Action to learn more.) I recommend two types of calls-to-action: Direct CTAs and Transitional CTAs Direct CTAs include statements like “Buy Now,” “Book A Discovery Call,” […]
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As entrepreneurs, we often get so focused on the details of our company that we forget to step back and understand things from out customer’s POV. As a result, we talk over our potential customers’ heads in our communication and marketing. This makes them feel confused and so they lose interest, feel insecure, and take […]