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A big mistake I think every single entrepreneur has made at some point in their business (especially at the beginning) is not getting specific enough.

If you’re attempting to target anyone, and everyone is a potential customer, your business will never be known for anything. Here’s the good news:

When you nail down exactly who your customer is and become super specific in telling them exactly what problem you can solve for the, you business will grow wings and fly.

Ask yourself “What problem do I want to be known to have the solution for?” A solution to a problem is the only thing people will actually type in their credit card info and pay for. The more specific your offer is, the more likely someone is to buy it.

Imagine this:

Scenario 1: You and your friends are out at a restaurant. You just finished up dinner and the waitress comes over to your table and says, “Wow, you guys really cleaned up. Did anyone leave room for dessert?” I would estimate that’s there about a 10% chance someone’s gonna say “Yeah sure, what’s my options?”

Scenario 2: Your waitress comes over and says, “Wow, you guys really cleaned up. We have a gooey chocolate cake, if anyone left room for dessert.” I would say the chances someone gets the desert just went from 10% to 20% just like that.

Chocolate Cake GIF - Find & Share on GIPHY

Scenario 3: Your waitress says, “Wow, you guys really cleaned up. The chef makes a gooey chocolate cake once a month and there are 10 slices. Has anyone left room for dessert?” The odds just went from 20% to at least 50%. 

Scenario 4: Your waitress says, “Wow, you guys really cleaned up. I gotta tell ya the chef makes a gooey chocolate cake. He only makes it once a month and there are 10 slices left. I recommend that the 6 of you get 2 slices and each of you get a couple bites. Can I bring that to your table?” You are up to a 95% success rate!

So, if you tell your audience, “Hey I’m a business coach.” That’s the equivalent of “Did anyone leave room for dessert?”

But if you say “It is so frustrating to pour your soul into your business and see no growth. I give you the tools and guidance to bring in new clients, hit new income goals, and gain confidence. I have an easy-to-follow group coaching program that teaches you everything you need to know to give your business wings and fly.” your audience will actually pay attention to you and your success rate will skyrocket.

You also need to make sure you’re defining your product. What do you offer? Just like with saying “gooey chocolate cake” instead of saying “dessert.”

Make this simple tweak in your business and the perspective you have on it. It will not only make things easier on you but also speak to the desires of your ideal customers.

Ensure your brand and website do their job to catch your dream customer’s eye, increase leads, hit new income goals, and take your business to a whole new level. Leave it to the pros. Take the first step towards your dream life!

Grow Your Business By Getting SPECIFIC

Branding, Business Advice


Business woman working at her desk with papers and her laptop in front on her.

Scale Now Creative credits StoryBrand and Donald Miller with acquiring the knowledge of branding and marketing, and the strategy of storytelling used within these areas. I encourage you all to check out his podcast here, his website here, and purchase his book here. Scale Now Creative is neither endorsed by nor affiliated with StoryBrand.

Where Did i learn all this awesome knowledge from?

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erin D.

What can I say? Working with Jenna has been amazing. She is ridiculously talented and it felt like she was reading my mind through out this whole process. She took something that means the world to me and took my ideas and made them a reality. 1000/10 would recommend her talents & creativity to anyone looking to update or create their branding. My branding package is so cute/ to die for and so much better than I could have ever imagined. Jenna is so talented and I loved working with her. I will continue to use her services any chance I can get!

"She is ridiculously talented and it felt like she was reading my mind through out this whole process."


Libby B.

I couldn't be happier with the exceptional website design services provided by Jenna. She transformed my vision into a stunning, user-friendly website that perfectly represents my brand. Her attention to detail, creativity, and dedication to ensuring every aspect of the site exceeded my expectations truly sets her apart. Working with Jenna was a breeze, and I highly recommend her services to anyone seeking top-notch web design.

"Her attention to detail, creativity, and dedication to ensuring every aspect of the site exceeded my expectations truly sets her apart"


Lauren M.

Jenna is so incredibly talented and anyone who works with her will have their expectations completely blown away.  The website is polished, elevated, and luxe - you would think it cost thousands more to design. My website has only been live for 3 weeks and I already have 4 discovery calls in the books - with $0 in advertising costs! 

"The website is polished, elevated, and luxe - you would think it cost thousands more to design."


erin A.

Jenna exceeded my expectations in every aspect of this process. I appreciated how organized and easy Jenna made this entire process. She did an excellent job at not only designing my website, but making my website the vibe and aesthetic I wanted- fun, approachable and not overwhelming. I could tell that Jenna really took all the information I told her into consideration when designing my website and it came out beautiful! Her support before, during and even after this process has been amazing.

"The Website In A Day Package was EVERYTHING I needed!"


Serena H.

Jenna captured everything I have ever envisioned for my brand and more!! I've been trying to figure out my branding on my own since I created my business, but nothing was really clicking, and everything I shared on my socials just didn't feel like me. I'm so excited to revamp my business with this new branding and love how easy Jenna made this process! (Seriously, the organization of her branding/website copy workbooks is *chef's kiss*)

"If you've felt stuck with your branding and can't find anything that feels just right, Jenna is DEFINITELY worth the investment!"


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