CTAs are HUGE in your business. They tell your ideal customers exactly what you want them to and motivate them to go ahead and do it. 

(Read Story Strategy Element 5: Call-To-Action to learn more.)

I recommend two types of calls-to-action:

Direct CTAs and Transitional CTAs

Direct CTAs include statements like “Buy Now,” “Book A Discovery Call,” or “Call Today.” A direct CTA is something that leads directly to a sale, or at least the first step down a path that leads to a sale.

Transitional CTAs contain less risk and usually offer a customer something for free. Transitional CTAs can be used to on-ramp potential customers to an event; purchase. Inviting people to watch a webinar or download a PDF are good examples of transitional CTAs. (Read How To Create A Freebie That Your Audience Actually Wants to learn more.)

Think of it like this: A transitional CTA is like saying, “Would you like to go on a date with me?” while a direct CTA is like saying, “Will you marry me?”

We want to include both types of CTA in our marketing. If the direct CTA doesn’t make the sale, set up transitional CTAs to lead your potential client down the road to working with you.

Wanna ensure your brand & website includes everything it needs to take your business to the next level? Leave it to the professionals and let’s team up!