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CTAs are HUGE in your business. They tell your ideal customers exactly what you want them to and motivate them to go ahead and do it. 

(Read Story Strategy Element 5: Call-To-Action to learn more.)

I recommend two types of calls-to-action:

Direct CTAs and Transitional CTAs

Direct CTAs include statements like “Buy Now,” “Book A Discovery Call,” or “Call Today.” A direct CTA is something that leads directly to a sale, or at least the first step down a path that leads to a sale.

Transitional CTAs contain less risk and usually offer a customer something for free. Transitional CTAs can be used to on-ramp potential customers to an event; purchase. Inviting people to watch a webinar or download a PDF are good examples of transitional CTAs. (Read How To Create A Freebie That Your Audience Actually Wants to learn more.)

Think of it like this: A transitional CTA is like saying, “Would you like to go on a date with me?” while a direct CTA is like saying, “Will you marry me?”

We want to include both types of CTA in our marketing. If the direct CTA doesn’t make the sale, set up transitional CTAs to lead your potential client down the road to working with you.

Wanna ensure your brand & website includes everything it needs to take your business to the next level? Leave it to the professionals and let’s team up!

2 CTAs You NEED To Be Using In Your Business

Business Advice


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Scale Now Creative credits StoryBrand and Donald Miller with acquiring the knowledge of branding and marketing, and the strategy of storytelling used within these areas. I encourage you all to check out his podcast here, his website here, and purchase his book here. Scale Now Creative is neither endorsed by nor affiliated with StoryBrand.

Where Did i learn all this awesome knowledge from?

See what all the hype is about.

erin D.

What can I say? Working with Jenna has been amazing. She is ridiculously talented and it felt like she was reading my mind through out this whole process. She took something that means the world to me and took my ideas and made them a reality. 1000/10 would recommend her talents & creativity to anyone looking to update or create their branding. My branding package is so cute/ to die for and so much better than I could have ever imagined. Jenna is so talented and I loved working with her. I will continue to use her services any chance I can get!

"She is ridiculously talented and it felt like she was reading my mind through out this whole process."


Lauren M.

Jenna is so incredibly talented and anyone who works with her will have their expectations completely blown away.  The website is polished, elevated, and luxe - you would think it cost thousands more to design. My website has only been live for 3 weeks and I already have 4 discovery calls in the books - with $0 in advertising costs! 

"The website is polished, elevated, and luxe - you would think it cost thousands more to design."


erin A.

Jenna exceeded my expectations in every aspect of this process. I appreciated how organized and easy Jenna made this entire process. She did an excellent job at not only designing my website, but making my website the vibe and aesthetic I wanted- fun, approachable and not overwhelming. I could tell that Jenna really took all the information I told her into consideration when designing my website and it came out beautiful! Her support before, during and even after this process has been amazing.

"The Website In A Day Package was EVERYTHING I needed!"


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Jenna captured everything I have ever envisioned for my brand and more!! I've been trying to figure out my branding on my own since I created my business, but nothing was really clicking, and everything I shared on my socials just didn't feel like me. I'm so excited to revamp my business with this new branding and love how easy Jenna made this process! (Seriously, the organization of her branding/website copy workbooks is *chef's kiss*)

"If you've felt stuck with your branding and can't find anything that feels just right, Jenna is DEFINITELY worth the investment!"


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