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So I hear you want your audience to actually join your email list so that you can effectively sell to more people…but you’re not really sure how.

You need a lead generator. (AKA a freebie)

Jimmy Fallon Free Stuff GIF by The Tonight Show Starring Jimmy Fallon - Find & Share on GIPHY

This is free a resource that magnetically attracts people to you business and invites them to take action. This is called a transitional call-to-action. (Read 2 CTAs You NEED To Be Using In Your Business to learn more.) Basically a transitional CTA is like asking a potential customer out on a date. You’re not asking them to commit, but you are asking them to spend a little more time with you.

In order to counter the noise in today’s marketplace, your lead generator must do 2 things:

1. Provide high value for your customer.

2. Establish you as an authority in your field.

Need some help coming up with one?

Here’s 5 types of lead generators for all types of businesses:

1. Downloadable Guide

This is a shockingly an expensive way to generate leads. Get specific. If your local market selling produce, offer monthly recipes or tips for attending a garden.

2. Online Course/Webinar

Creating a brief online course or webinar is involved, but it’s also easier than ever. If you’re an expert on something and want to position yourself at such in your marketplace, offer a free training online in exchange for an email address. By doing so, y’all have positioned yourself as an expert and earned your customers trust. 

3. Software Demos or a Free Trial

This has worked wonders for many businesses. In the early 90s AOL sent demo CDs in the mail with 1,000 hours of free Internet browsing for 45 days. It worked like a charm. The Internet has changed since then, but the marketing principle remains the same.

4. Free Samples

Blue Apron offers ready-to-cook meals that you can order from home. To generate more leads, Blue Apron credits their customers with free sample meals that they can send to friends and family. A number of them try it and they end up becoming buyers.

5. Live Events

If you’ve ever walked into a large pet store like Petco, you’ve likely seen invitations to free dog obedience classes. Even if you are a smaller operation, hosting a quarterly class is a terrific way to build a small database of qualified customers.

Here’s a handful of quick examples:

“5 Mistakes People Make With Their First Million Dollars” (Downloadable PDF gudie)

“Building Your Dream Home: 10 Things To Get Right Before You Build” (An e-book)

“Cocktail Club: Learn To Make One New Cocktail Each Month” (Monthly email)

“Become A Professional Speaker” (Live event or free online course)

So get to work! Create a freebie that intrigues your audience, provides huge value to them, and establishes yourself as an authority in your market.

Ensure your brand and website do their job to catch your dream customer’s eye, increase leads, hit new income goals, and take your business to a whole new level. Leave it to the pros. Take the first step towards your dream life!

How To Create A Freebie That Grows Your Email List

Web Design


Two women sitting in a cafe, looking at their laptops.

Scale Now Creative credits StoryBrand and Donald Miller with acquiring the knowledge of branding and marketing, and the strategy of storytelling used within these areas. I encourage you all to check out his podcast here, his website here, and purchase his book here. Scale Now Creative is neither endorsed by nor affiliated with StoryBrand.

Where Did i learn all this awesome knowledge from?

See what all the hype is about.

erin D.

What can I say? Working with Jenna has been amazing. She is ridiculously talented and it felt like she was reading my mind through out this whole process. She took something that means the world to me and took my ideas and made them a reality. 1000/10 would recommend her talents & creativity to anyone looking to update or create their branding. My branding package is so cute/ to die for and so much better than I could have ever imagined. Jenna is so talented and I loved working with her. I will continue to use her services any chance I can get!

"She is ridiculously talented and it felt like she was reading my mind through out this whole process."


Libby B.

I couldn't be happier with the exceptional website design services provided by Jenna. She transformed my vision into a stunning, user-friendly website that perfectly represents my brand. Her attention to detail, creativity, and dedication to ensuring every aspect of the site exceeded my expectations truly sets her apart. Working with Jenna was a breeze, and I highly recommend her services to anyone seeking top-notch web design.

"Her attention to detail, creativity, and dedication to ensuring every aspect of the site exceeded my expectations truly sets her apart"


Lauren M.

Jenna is so incredibly talented and anyone who works with her will have their expectations completely blown away.  The website is polished, elevated, and luxe - you would think it cost thousands more to design. My website has only been live for 3 weeks and I already have 4 discovery calls in the books - with $0 in advertising costs! 

"The website is polished, elevated, and luxe - you would think it cost thousands more to design."


erin A.

Jenna exceeded my expectations in every aspect of this process. I appreciated how organized and easy Jenna made this entire process. She did an excellent job at not only designing my website, but making my website the vibe and aesthetic I wanted- fun, approachable and not overwhelming. I could tell that Jenna really took all the information I told her into consideration when designing my website and it came out beautiful! Her support before, during and even after this process has been amazing.

"The Website In A Day Package was EVERYTHING I needed!"


Serena H.

Jenna captured everything I have ever envisioned for my brand and more!! I've been trying to figure out my branding on my own since I created my business, but nothing was really clicking, and everything I shared on my socials just didn't feel like me. I'm so excited to revamp my business with this new branding and love how easy Jenna made this process! (Seriously, the organization of her branding/website copy workbooks is *chef's kiss*)

"If you've felt stuck with your branding and can't find anything that feels just right, Jenna is DEFINITELY worth the investment!"


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