the Scale Now Creative Blog

The get-to-the-point, no BS, high value library of knowledge that will leave you feeling like a pro

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Here’s the bottom line: Your customer will not take action unless they are challenged to take action. I know- kind of annoying but that’s just how we work as human beings.

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In stories, characters don’t take action on their own. They must be challenged. A story where a woman who needs to lose 30 pounds and simply decides to do it of her own volition, will the audience checked out. Why? Because that’s not how life works. There needs to be a reason. Our character needs to have a son who desperately needs an organ transplant that will only save his life if it’s from her because they’re a genetic match.

Characters only take action after they are challenged by an outside force. This principle is true in the story because it’s true in real life. Human beings take action when their story challenges them to do so. I see so many companies that don’t create obvious CTAs for their customers and it’s a big mistake. (Read The Power Of The “Buy Now” Button to master this cheat code to selling) A CTA involves communicating a clear, direct step your customer can take to overcome their challenge and return to a peaceful life. Without clear CTAs, people will not engage with our brand. (Read 2 CTAs You NEED To Be Using In Your Business to learn more.)

Until we call our customers to action, they will simply watch us. When we call them to action (correctly), they will engage.

Click below to learn more about the Storybrand Strategy and the other elements that go into making your brand story irresistible to your audience.

What Is The Story Strategy?
Story Strategy Element 1: Character
Story Strategy Element 2: Problem
Story Strategy Element 3: Guide
Story Strategy Element 4: Plan
Story Strategy Element 6: Failure
Story Strategy Element 7: Success

Story Strategy Element 5: Call-To-Action

Story Strategy

JENNA ROTHWEIN

Young woman sitting on her couch, wearing headphone and working on her laptop.

Scale Now Creative credits StoryBrand and Donald Miller with acquiring the knowledge of branding and marketing, and the strategy of storytelling used within these areas. I encourage you all to check out his podcast here, his website here, and purchase his book here. Scale Now Creative is neither endorsed by nor affiliated with StoryBrand.

Where Did i learn all this awesome knowledge from?

See what all the hype is about.

erin D.

What can I say? Working with Jenna has been amazing. She is ridiculously talented and it felt like she was reading my mind through out this whole process. She took something that means the world to me and took my ideas and made them a reality. 1000/10 would recommend her talents & creativity to anyone looking to update or create their branding. My branding package is so cute/ to die for and so much better than I could have ever imagined. Jenna is so talented and I loved working with her. I will continue to use her services any chance I can get!

"She is ridiculously talented and it felt like she was reading my mind through out this whole process."

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Libby B.

I couldn't be happier with the exceptional website design services provided by Jenna. She transformed my vision into a stunning, user-friendly website that perfectly represents my brand. Her attention to detail, creativity, and dedication to ensuring every aspect of the site exceeded my expectations truly sets her apart. Working with Jenna was a breeze, and I highly recommend her services to anyone seeking top-notch web design.

"Her attention to detail, creativity, and dedication to ensuring every aspect of the site exceeded my expectations truly sets her apart"

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Lauren M.

Jenna is so incredibly talented and anyone who works with her will have their expectations completely blown away.  The website is polished, elevated, and luxe - you would think it cost thousands more to design. My website has only been live for 3 weeks and I already have 4 discovery calls in the books - with $0 in advertising costs! 

"The website is polished, elevated, and luxe - you would think it cost thousands more to design."

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erin A.

Jenna exceeded my expectations in every aspect of this process. I appreciated how organized and easy Jenna made this entire process. She did an excellent job at not only designing my website, but making my website the vibe and aesthetic I wanted- fun, approachable and not overwhelming. I could tell that Jenna really took all the information I told her into consideration when designing my website and it came out beautiful! Her support before, during and even after this process has been amazing.

"The Website In A Day Package was EVERYTHING I needed!"

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Serena H.

Jenna captured everything I have ever envisioned for my brand and more!! I've been trying to figure out my branding on my own since I created my business, but nothing was really clicking, and everything I shared on my socials just didn't feel like me. I'm so excited to revamp my business with this new branding and love how easy Jenna made this process! (Seriously, the organization of her branding/website copy workbooks is *chef's kiss*)

"If you've felt stuck with your branding and can't find anything that feels just right, Jenna is DEFINITELY worth the investment!"

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