I’m a big advocate of using the Story Strategy to really captivate our audience and inspire them to work with us and better their own lives. But what exactly is the Story Strategy? And why will I not shut up about it?

The Story Strategy is all about using the 7 elements of storytelling to entice and engage our audience, naturally motivating them to turn into happily paying customers. The power of story is atomic. The attention span of a human is shorter than a freaking goldfish’s. Story is the only thing that can hold a human being’s attention for hours.

Neuroscientists claim that the average human being spends more than 30% of their time daydreaming…unless they’re reading, listening to, or watching a story unfold. Why? Because when we are engaged in a story, the story does the daydreaming for us! (Read Here’s What Happens To Our Brains When It Listens To A Story to learn more.)

Story is the greatest tool to silence all the noise buzzing around our heads because it organizes information in such a way that people are compelled to listen.

How can we organize our brand story?

Here’s pretty much every story in a nutshell: A CHARACTER who wants something encounters a PROBLEM before they can attain it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and achieve SUCCESS.

That is the magic framework that makes up the Story Strategy and be the catalyst to your businesses recognition and success.

To learn all about these 7 elements of the Story Strategy framework read up on these blog posts:

Story Strategy Element 1: Character
Story Strategy Element 2: Problem
Story Strategy Element 3: Guide
Story Strategy Element 4: Plan
Story Strategy Element 5: Call-To-Action
Story Strategy Element 6: Failure
Story Strategy Element 7: Success