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Welcome To 

Alternative title: Our brain’s love story with stories.

Our love of stories runs deep. We have been telling stories since before we were even farming. We are born storytellers. We love stories so much that we as humans actually have very little ability to resist a good story. This is good news for us as business owners using the Story Strategy.

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Let’s get a little science-y for a sec, don’t worry I’ll still make it fun. Did you know that large portions of the brain are literally devoted to forecasting/predicting the future? It’s called the neocortex and it’s what makes you think about things like What if my paycheck doesn’t come through…what if there’s traffic…what if they say no…etc.

When we’re listening to a story, it allows our brain to stop having to think ahead into the future and day dream about a million things. The story does the daydreaming for us. People are able to give their full attention to the story and what you have to say. This has even been proven with brain scans that have shown that the brain is able to focus on the story like how the brain fully focuses in a life or death situation.

Now THAT is powerful.

The story does the daydreaming for us. People are able to give their full attention to the story and what you have to say.

So if you organize your branding, website, and marketing through the elements of 2000 years of best practices in storytelling, you’re going to get more attention. People are going to be more engaged because they don’t have to think so hard and they understand the subconscious language that your brand is speaking.

When you just give someone a set of propositions and a lot of information, they feel like they’re being persuaded. This results in them have a natural cognitive resistance. But when you tell someone a story, they become wrapped up in that narrative and they place themselves in the shoes of the protagonist.

Story is one of the few ways humans are able to really truly experience another person’s perspective. So you can basically think for your audience and “embed code” into their brain by using this strategy. (I mean this in the most humane, least manipulative way lol)

To learn more about the Story Strategy check out What is the Story Strategy?

Ensure your brand and website do their job to turn heads, increase leads, and catapult you to where you deserve to go. Leave it to the pros and team up with Rothwein Design today!

Here’s What Happens To Our Brains When It Listens To A Story

Story Strategy


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Scale Now Creative credits StoryBrand and Donald Miller with acquiring the knowledge of branding and marketing, and the strategy of storytelling used within these areas. I encourage you all to check out his podcast here, his website here, and purchase his book here. Scale Now Creative is neither endorsed by nor affiliated with StoryBrand.

Where Did i learn all this awesome knowledge from?

See what all the hype is about.

erin D.

What can I say? Working with Jenna has been amazing. She is ridiculously talented and it felt like she was reading my mind through out this whole process. She took something that means the world to me and took my ideas and made them a reality. 1000/10 would recommend her talents & creativity to anyone looking to update or create their branding. My branding package is so cute/ to die for and so much better than I could have ever imagined. Jenna is so talented and I loved working with her. I will continue to use her services any chance I can get!

"She is ridiculously talented and it felt like she was reading my mind through out this whole process."


Lauren M.

Jenna is so incredibly talented and anyone who works with her will have their expectations completely blown away.  The website is polished, elevated, and luxe - you would think it cost thousands more to design. My website has only been live for 3 weeks and I already have 4 discovery calls in the books - with $0 in advertising costs! 

"The website is polished, elevated, and luxe - you would think it cost thousands more to design."


erin A.

Jenna exceeded my expectations in every aspect of this process. I appreciated how organized and easy Jenna made this entire process. She did an excellent job at not only designing my website, but making my website the vibe and aesthetic I wanted- fun, approachable and not overwhelming. I could tell that Jenna really took all the information I told her into consideration when designing my website and it came out beautiful! Her support before, during and even after this process has been amazing.

"The Website In A Day Package was EVERYTHING I needed!"


Serena H.

Jenna captured everything I have ever envisioned for my brand and more!! I've been trying to figure out my branding on my own since I created my business, but nothing was really clicking, and everything I shared on my socials just didn't feel like me. I'm so excited to revamp my business with this new branding and love how easy Jenna made this process! (Seriously, the organization of her branding/website copy workbooks is *chef's kiss*)

"If you've felt stuck with your branding and can't find anything that feels just right, Jenna is DEFINITELY worth the investment!"


click on the image to read each queen's story

tap on the image to read each queen's story

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