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Having trouble being seen as an authority figure within your niche? After you read this post you’ll be well equipped with the tools you need to start being recognized as the authority you are.

No matter what you’re selling, if you don’t position your products correctly, you’ll lose credibility and stunt the growth of your business. To own your market, you’re going to have to do this one thing extremely well: be known for solving a very specific problem.

(PS- It may not be the problem you have in mind.)

Any good entrepreneur knows that they need to solve a lucrative problem boldly and well. There’s a bigger problem than the one you’re solving. It’s just a matter of finding it and shouting how you have the solution from the roof tops.

If you want to be successful in your business, you need to own a problem. People only buy things when they have a problem:

“My toilet’s not working…I’ll hire a plumber.”

“Weeds are taking over my lawn…I’ll hire a landscaper.”

“My finances are too complicated and take up all my time…I’ll hire an accountant.”

Aint Nobody Got Time For That GIF - Find & Share on GIPHY

So if you want your business to grow, you’ve got to own that real estate in your customer’s mind. You need to own the solution to that problem. The best way to do that is to tell people is to say “Okay if you’re struggling with this, you need to buy this.” Be super clear and direct, Don’t be passive in your marketing. People don’t want to have to figure out what you can help them with…ain’t nobody got time for that.

Ask yourself, “What’s the bigger problem here?” And then ask yourself, “Am I perceived as owning the solution to that problem?” “Do I own that mental real estate in people’s minds?” Then figure out the best way to solve that problem. Lastly, TELL YOUR AUDIENCE.

How To Become An Authority In Your Niche

Branding, Business Advice


Business woman sitting down, taking notes.

Scale Now Creative credits StoryBrand and Donald Miller with acquiring the knowledge of branding and marketing, and the strategy of storytelling used within these areas. I encourage you all to check out his podcast here, his website here, and purchase his book here. Scale Now Creative is neither endorsed by nor affiliated with StoryBrand.

Where Did i learn all this awesome knowledge from?

See what all the hype is about.

erin D.

What can I say? Working with Jenna has been amazing. She is ridiculously talented and it felt like she was reading my mind through out this whole process. She took something that means the world to me and took my ideas and made them a reality. 1000/10 would recommend her talents & creativity to anyone looking to update or create their branding. My branding package is so cute/ to die for and so much better than I could have ever imagined. Jenna is so talented and I loved working with her. I will continue to use her services any chance I can get!

"She is ridiculously talented and it felt like she was reading my mind through out this whole process."


Lauren M.

Jenna is so incredibly talented and anyone who works with her will have their expectations completely blown away.  The website is polished, elevated, and luxe - you would think it cost thousands more to design. My website has only been live for 3 weeks and I already have 4 discovery calls in the books - with $0 in advertising costs! 

"The website is polished, elevated, and luxe - you would think it cost thousands more to design."


erin A.

Jenna exceeded my expectations in every aspect of this process. I appreciated how organized and easy Jenna made this entire process. She did an excellent job at not only designing my website, but making my website the vibe and aesthetic I wanted- fun, approachable and not overwhelming. I could tell that Jenna really took all the information I told her into consideration when designing my website and it came out beautiful! Her support before, during and even after this process has been amazing.

"The Website In A Day Package was EVERYTHING I needed!"


Serena H.

Jenna captured everything I have ever envisioned for my brand and more!! I've been trying to figure out my branding on my own since I created my business, but nothing was really clicking, and everything I shared on my socials just didn't feel like me. I'm so excited to revamp my business with this new branding and love how easy Jenna made this process! (Seriously, the organization of her branding/website copy workbooks is *chef's kiss*)

"If you've felt stuck with your branding and can't find anything that feels just right, Jenna is DEFINITELY worth the investment!"


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