When it comes to how you want your brand to be described, absolutely no one wants their brand to be “weak.” Weak brands don’t make an impact; they don’t make money; and they don’t change lives. Having a weak brand may be what’s holding your business and your growth back. Here’s how you can strengthen it:
Answer me this- do you think of your product/service/business as a solution to a problem? If you answered no, then that’s the first thing we’re gonna change. In order to have a strong brand you need to really define your brand identity and own the problem that your business solves in the market. Own your space in the market.
You need to be known as the expert. (Read How To Become An Authority In Your Niche to learn more.) You need be known for solving a problem. Pick one and be the go-to pick. I know you solve more than one issue but you need to be known for solving one major one.
Here’s the big take away: People who solve problems are inherently and incredibly valuable.
If you’re known for solving a problem, your value will automatically increase (especially in the eyes of your customers). So start positioning yourself and your brand as the problem solver; the answer to your customer’s prayers; the expert. The other important factor to this is you need to make sure that you’re articulating how you are the solution clearly and consistently. You won’t see the benefits over night, it may take a year or two to really develop, but eventually people will have a specific problem and since you did the smart thing now and positioned yourself as the solution, they’ll immediately think of you and book/hire you without question.
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Is A Weak Brand Identity Holding Your Business Back?