There are a whole bunch of web builders out there…but what makes Showit superior to them all? Here’s a rundown of the main reasons why I LOVE Showit and use it with my clients: 1. Simplicity It’s so easy to use. Showit’s editor is insanely simple and so intuitive. I have confidence that anyone has […]

As guides in our brand’s story, we need to provide our customers with a solid plan. (Read Story Strategy Element 4: Plan to learn more) There are 2 kinds of plans that your customer needs to feel comfortable enough to actually press the “Buy Now” button and purchase from you: The Process Plan and The Agreement Plan […]

We all want a website that actually does it’s job: seals the deal and converts potential customers into happily paying ones. Here’s the 3 most basic things all high quality, success websites have: 1. Strategic, Professional Web Design I know what you’re thinking…DUH– but it is astonishing how many poor designed and unorganized websites I […]

Getting on your customer’s good side is obviously a main priority in our business. So how can we create an amazing customer experience that leaves them no choice but to become super fans and coming back for more? 1. Go Above & Beyond & Beyond Meeting your customer’s expectations is the bare minimum. If you […]

If your website can pass The Grunt Test, then you’re already half way to landing a new client. What is The Grunt Test? I’m so glad you asked. It’s a test to see if your website is clear and concise enough for your audience. Here’s how it works: If you showed someone your website for […]

Brand this…brand that…brand strategy…brand identity… But what does that word even mean? A lot of people automatically associate “logo” with the word brand, and they’re not necessarily wrong. Your brand includes a logo but it’s much more than just a logo. Your brand isn’t just one thing it’s a combination of so many elements and details. It’s […]

One thing I want you to take away from this blog post is… Never assume people understand how your brand can change their lives. TELL THEM. We have to tell our customers how great their life can look if they buy our products/services. During the dark times of the Depression, Franklin Roosevelt used the song “Happy […]

This Story Strategy element may seem a little counterproductive at first, but once you understand it’s importance in the story of your brand you’ll be palming your forehead saying “DUH.” In order for a story to be captivating, thrilling, and worth hearing through there has to be some suspense. Stories need some conflict and threatening […]

Here’s the bottom line: Your customer will not take action unless they are challenged to take action. I know- kind of annoying but that’s just how we work as human beings. In stories, characters don’t take action on their own. They must be challenged. A story where a woman who needs to lose 30 pounds […]

Customers trust a guide who has a plan. (Read Story Strategy Element 3: Guide to learn about your role as the guide) We need to lay out a simple plan of action for them to take, before they’re able to be ready to invest in what we’re offering. Actually making a purchase is a huge step, especially […]

Here’s the bottom line: Customers aren’t looking for another hero; they’re looking for a GUIDE. As I explained in Story Strategy Elements 1: Character, you are NOT the hero in this story. Your customer is. If heroes in a story could solve their own problems, they would never get into trouble in the first place. That’s […]

In it’s simplest form, a story starts with a character who lives in peace and balance. Then suddenly something throws off that balance and disturbs the peace- a bomb explodes, someone is kidnapped, a disaster strikes, etc. The hero then sets out on a journey to return to the life of bliss they once enjoyed. […]

Starting off the Story Strategy Elements Series is Element 1: Character. Every story obviously needs a main character, a protagonist, and a hero. In your brand story, who do you think the main character is? (Hint: it’s NOT you.) It’s actually your customer! As humans we live our lives through our own first person POV. […]

I’m a big advocate of using the Story Strategy to really captivate our audience and inspire them to work with us and better their own lives. But what exactly is the Story Strategy? And why will I not shut up about it? The Story Strategy is all about using the 7 elements of storytelling to entice and […]