the Scale Now Creative Blog

The get-to-the-point, no BS, high value library of knowledge that will leave you feeling like a pro

Welcome To 

Brand this…brand that…brand strategy…brand identity…

But what does that word even mean?

A lot of people automatically associate “logo” with the word brand, and they’re not necessarily wrong. Your brand includes a logo but it’s much more than just a logo.

Your brand isn’t just one thing it’s a combination of so many elements and details. It’s your aesthetic, your core values, your message, your story, your ideal customers, how you solve your customers problems, etc. It’s what sets you apart from all the rest and tells your dream clients that you are the right choice for them.

Here’s an example of what I mean:

Coca Cola Coke GIF by The Coca-Cola Company - Find & Share on GIPHY

Coca Cola is a soda business(not a soda brand). Their brand is happiness, nostalgia, friendship, a good time, etc. If you look at every single piece of marketing they’ve put out, you’ll notice that they all go along with that vibe and that message. They speak to that audience.

Aside from that aspect of your brand you also have the physical attributes like…

✦ logo

✦ design elements

✦ color palette

✦ font parings

✦ brand voice/tone

✦ and more

When you put them all together (and use them consistently) you have a beautiful brand that your ideal customer is attracted to, is familiar with, and trusts enough to buy from.

If you’re ready to have a brand that authentically represents your business and naturally attracts your ideal clients, let’s work together.

What Is A “Brand”?



Jenna Rothwein holding her notebook and smiling.

Scale Now Creative credits StoryBrand and Donald Miller with acquiring the knowledge of branding and marketing, and the strategy of storytelling used within these areas. I encourage you all to check out his podcast here, his website here, and purchase his book here. Scale Now Creative is neither endorsed by nor affiliated with StoryBrand.

Where Did i learn all this awesome knowledge from?

See what all the hype is about.

erin D.

What can I say? Working with Jenna has been amazing. She is ridiculously talented and it felt like she was reading my mind through out this whole process. She took something that means the world to me and took my ideas and made them a reality. 1000/10 would recommend her talents & creativity to anyone looking to update or create their branding. My branding package is so cute/ to die for and so much better than I could have ever imagined. Jenna is so talented and I loved working with her. I will continue to use her services any chance I can get!

"She is ridiculously talented and it felt like she was reading my mind through out this whole process."


Lauren M.

Jenna is so incredibly talented and anyone who works with her will have their expectations completely blown away.  The website is polished, elevated, and luxe - you would think it cost thousands more to design. My website has only been live for 3 weeks and I already have 4 discovery calls in the books - with $0 in advertising costs! 

"The website is polished, elevated, and luxe - you would think it cost thousands more to design."


erin A.

Jenna exceeded my expectations in every aspect of this process. I appreciated how organized and easy Jenna made this entire process. She did an excellent job at not only designing my website, but making my website the vibe and aesthetic I wanted- fun, approachable and not overwhelming. I could tell that Jenna really took all the information I told her into consideration when designing my website and it came out beautiful! Her support before, during and even after this process has been amazing.

"The Website In A Day Package was EVERYTHING I needed!"


Serena H.

Jenna captured everything I have ever envisioned for my brand and more!! I've been trying to figure out my branding on my own since I created my business, but nothing was really clicking, and everything I shared on my socials just didn't feel like me. I'm so excited to revamp my business with this new branding and love how easy Jenna made this process! (Seriously, the organization of her branding/website copy workbooks is *chef's kiss*)

"If you've felt stuck with your branding and can't find anything that feels just right, Jenna is DEFINITELY worth the investment!"


click on the image to read each queen's story

tap on the image to read each queen's story

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