Brand this…brand that…brand strategy…brand identity…
But what does that word even mean?
A lot of people automatically associate “logo” with the word brand, and they’re not necessarily wrong. Your brand includes a logo but it’s much more than just a logo.
Your brand isn’t just one thing it’s a combination of so many elements and details. It’s your aesthetic, your core values, your message, your story, your ideal customers, how you solve your customers problems, etc. It’s what sets you apart from all the rest and tells your dream clients that you are the right choice for them.
Here’s an example of what I mean:
Coca Cola is a soda business(not a soda brand). Their brand is happiness, nostalgia, friendship, a good time, etc. If you look at every single piece of marketing they’ve put out, you’ll notice that they all go along with that vibe and that message. They speak to that audience.
Aside from that aspect of your brand you also have the physical attributes like…
✦ design elements
✦ color palette
✦ font parings
✦ brand voice/tone
✦ and more
When you put them all together (and use them consistently) you have a beautiful brand that your ideal customer is attracted to, is familiar with, and trusts enough to buy from.
If you’re ready to have a brand that authentically represents your business and naturally attracts your ideal clients, let’s work together.
What Is A “Brand”?