When it comes to how you want your brand to be described, absolutely no one wants their brand to be “weak.” Weak brands don’t make an impact; they don’t make money; and they don’t change lives. Having a weak brand may be what’s holding your business and your growth back. Here’s how you can strengthen […]

A big mistake I think every single entrepreneur has made at some point in their business (especially at the beginning) is not getting specific enough. If you’re attempting to target anyone, and everyone is a potential customer, your business will never be known for anything. Here’s the good news: When you nail down exactly who […]

If you have good marketing, it makes people understand what you offer. If you have good branding, it makes people feel a certain way about what you offer. When you master this, you can create exponential value in your business. Branding is what allowed Starbucks to sell a 50 cent cup of coffee or $4. […]

As we’ve learned, we are not the hero in our brand story. We are the guide. And part of what makes a good, reliable, trust-worthy guide is authority. But no one likes a know-it-all show-off who preaches at them. So how can we express our authority to our audience without bragging about ourselves so much that […]

Guess what…I can read your mind. Okay not actually but one of the most common things my clients say to me when I show them their logo, branding, website, etc is “OMG you read my fucking mind.” Here’s how I’m able to accurately create your brand vision: 1. When we begin working together I have you […]

Having trouble being seen as an authority figure within your niche? After you read this post you’ll be well equipped with the tools you need to start being recognized as the authority you are. No matter what you’re selling, if you don’t position your products correctly, you’ll lose credibility and stunt the growth of your […]

Brand this…brand that…brand strategy…brand identity… But what does that word even mean? A lot of people automatically associate “logo” with the word brand, and they’re not necessarily wrong. Your brand includes a logo but it’s much more than just a logo. Your brand isn’t just one thing it’s a combination of so many elements and details. It’s […]