We all want a website that actually does it’s job: seals the deal and converts potential customers into happily paying ones.

Here’s the 3 most basic things all high quality, success websites have:

1. Strategic, Professional Web Design

I know what you’re thinking…DUH– but it is astonishing how many poor designed and unorganized websites I see out there. Even when a website looks “pretty” at first that doesn’t necessarily make it well designed. Make sure you’re doing your research before building out your website so you don’t make the common (and hurtful) mistakes I see all the time. Or I highly recommend hiring a web designer who has a solid strategy (like the Story strategy I utilize), can design a website that’s both beautiful AND functional, and bring your dream website to life.

2. Captivating, Concise Copy

The words that actually go on your website are so vital. They need to be strategic, precise, direct, and truly speak to your audience. I highly recommend hiring a web copywriter who can create copy that check all these boxes. At Rothwein Design, I have my own web copywriter who uses the Story Strategy along with me and knows exactly how to persuade any audience with the power of language.

3. High Quality Brand Images

We all know the phrase, “A picture is worth a thousand words.” So having high quality photos of yourself/your product/your ideal customer/etc that are also aligned with your brand is EVERYTHING. It’s amazing how much a website can be elevated just with gorgeous photos. If you can, I recommend hiring a photographer who is able to capture your essence and produce some stunning high def photos. For free-to-use stock imagery, head over to Unsplash.com or Pexels.com!

If you can nail down these 3 basic qualities of a kick-ass website, you’ll be well on your way to booking more clients, hitting new income goals, and living your dream life.

Want a professional to create a beautiful website that accurately represents you and naturally converts potential customers into happily paying ones? Let’s team up!